Standing on the shoulders of giants
The universal message of Rome
It all began a few months ago: a friend was leaving after a short stay
in Rome and I wanted to get her a gift.
And, while I was looking for
something that could win me over, I started wondering what I would have
liked or what could have really pleased me.
Something that could ease my everyday life. Plain but with an eye-catching look. Something that could build bridges and convey a mood, a dream or an attitude. Moreover, something ecofriendly and worker-friendly.
These were the features I would have held dear. One was missing though: the most important.
It was a matter of answering a seemingly simple question: what would be nice for someone visiting Rome to take back home?
Something to remember a famous monument, street, square or delicious food? Definitely. But you have to look deeper…
Anyone can leave a sign or standout if they are able to be part of a shared History and, with humility and perseverance, are willing to learn from the past.
This is the most significant message that Rome and Italy for centuries has been entrusting to those who have preserved the talent to feel, like children, amazement and awe: to perch on their shoulders and to look much further with hope, awareness and trust.
Suddenly all the pieces of the jigsaw fell into place and the whole picture hit me like a slap: cotton bags with Latin phrases that make them special, here is the best souvenir to take back home!
What better standard bearer than Latin, so universal and inclusive, so consistent and effective, so evocative and timeless?
What more appropriate than a cotton shopping bag made by an ethical and eco-friendly supply chain to guarantee the proper payment to those who manufacture it and actually show care for the environment and consciousness of natural resources?
To be used again and again in every circumstance: from the groceries at the market to university notes, for a cheerful walk or sitting anywhere with charcoal pencils and a putty rubber.
Useful, plain and lovely, able to connect with a smile those looking at it with they who are wearing it.
I have been always fascinated by Latin’s unique ability to synthesize and make phrases famous, thanks to their concise effectiveness.
I chose those I would most like to see standing out on lots of shopping bags as flags promoting openness, empathy and critical sensibility.
OUR PRODUCTS - WE ARE A BENEFIT CORPORATION - ABOUT US
Rem tene S.r.l.
Società Benefit - Roma
sede legale: Via Francesco Dall'Ongaro, 101 -
00152 Roma
C.F. e P.IVA 17193391004 - REA RM-1702391
Società Benefit - Sporte in cotone - Roma
|
|
|
|
realizzazione sito web